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Latvian health tourism cluster
Latvian health tourism cluster includes a wide spectrum of health tourism entrepreneurs. with an aim to provide high quality medical services to foreign patients as well as locals. There are 60 cluster members, wide variety of health tourism providers: government, municipality and regional hospitals, private clinics, rehabilitation centers, resort hotels, travel agencies, educational and research institutions. The cluster gives an opportunity to improve cooperation among health tourism providers, to organize common marketing activities, to invent and market integrated, innovative tourism products and services, and to make them more available to locals as well as foreign tourists. Keywords: Health tourism in Latvia; Cooperation between cluster partners; Wide spectrum of medical diagnostic and treatment methods; Excellent doctors’ team and medical staff; Implementation of joint health tourism marketing activities; Developing new and innovative health tourism export products.
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